Do we get the media we want, or do we want the media we get.

I believe that we as human beings we want what the media is giving us. We have become dependent on the idealistic view of the human body that the media has given us and it has caused us to crave more and more from the media. Now whatever the media is giving us has become the new cool thing; the new fad. I believe that not only has the media changed the way we look at life but also the way in which it is intended to influence the public.

            Everything that we now see in the media has become the new way of life. We take in whatever is out there and apply it to our everyday lives. It has become more than just promotion. “The technological medium itself is of paramount importance because the means used to communicate a message has a social logic that informs the way we think, the way we represent things, and the way we perceive and extend ourselves into the world.” (O’Shaughnessy, Stadler. P.116) This is stating that because of the things that we witness in the media we act and behave a specific way out in the world around us. We need to be led in the world now; we need that guiding hand of the media to make it through our day to day lives. “some people have criticised digital games as forms of technology that discourage children from developing their physiques through exercise, or that they are morally dangerous because of their emphasis on sex and violence.” (O’Shaughnessy, Stadler. P.124) this is another example of how the media has altered the behaviour of the population. We are still drawn to these kind of games, they have become more popular even than most sports.

            I believe that we want what the media is giving us and that we could no longer function without it. We crave a supporting hand in this world, and due to the fact that the media is all around us and so easily accessed we take all our help from there.

References.

O’Shaughnessy, Stadler. Media and Society fifth edition. 2012.