I believe that we as human beings we
want what the media is giving us. We have become dependent on the idealistic
view of the human body that the media has given us and it has caused us to
crave more and more from the media. Now whatever the media is giving us has
become the new cool thing; the new fad. I believe that not only has the media
changed the way we look at life but also the way in which it is intended to influence
the public.
Everything
that we now see in the media has become the new way of life. We take in
whatever is out there and apply it to our everyday lives. It has become more
than just promotion. “The technological medium itself is of paramount
importance because the means used to communicate a message has a social logic
that informs the way we think, the way we represent things, and the way we perceive
and extend ourselves into the world.” (O’Shaughnessy, Stadler. P.116) This is
stating that because of the things that we witness in the media we act and
behave a specific way out in the world around us. We need to be led in the
world now; we need that guiding hand of the media to make it through our day to
day lives. “some people have criticised digital games as forms of technology
that discourage children from developing their physiques through exercise, or
that they are morally dangerous because of their emphasis on sex and violence.”
(O’Shaughnessy, Stadler. P.124) this is another example of how the media has
altered the behaviour of the population. We are still drawn to these kind of
games, they have become more popular even than most sports.
I
believe that we want what the media is giving us and that we could no longer
function without it. We crave a supporting hand in this world, and due to the
fact that the media is all around us and so easily accessed we take all our
help from there.
References.
O’Shaughnessy, Stadler. Media and Society fifth edition. 2012.